Wow Can is coming to the U.S.  ·  Join the waitlist
More than 10 years of better meals

Feed them like family.

Natural wet food for dogs and cats, developed with veterinarians. Real protein, real vegetables, and no freezer needed.

Why Wow Can

Feeding them well has never been easier.

Every meal is a chance to take real care of them. At Wow Can, we turn each bowl into health, energy and well-being.

Real, natural ingredients

Wet meals made with real food and no artificial flavors or colors.

Developed by experts

Recipes developed with veterinarians and made in a HACCP-certified kitchen.

Cooked right in the pouch

Sealed, then cooked in the pouch. Shelf-stable with no freezer needed.

Real protein first

Chicken, beef, salmon, pork or turkey, not "meat flavor."

Superfoods in Wow Can recipes: flaxseed, chia, turmeric and quinoa
Superfoods

Ingredients that add up.

Flaxseed

A source of omega-3 fatty acids, which help support healthy skin and a glossy coat.

Chia

Rich in fiber and fatty acids to support balanced digestion.

Turmeric

Contains natural antioxidants that support overall wellness.

Quinoa

Plant protein with essential amino acids to round out the meal.

What families notice

Feed them well, and you see it everywhere.

Healthy digestion, everyday energy and a shiny coat, backed by good nutrition.

+ Energy
+ Digestion
+ Coat
The recipes

Discover our recipes.

Seven dog recipes and three for cats, all ready to open and serve.

Wow Can Chicken & Beef recipe for dogs
Everyday300 g (10.6 oz) / 600 g (21.2 oz)

Chicken & Beef

Chicken and beef with our superfood blend and probiotics. A hearty, well-loved recipe for dogs of all ages.

Key ingredients: Chicken, beef, carrot, spinach, beet, egg, quinoa, flaxseed, turmeric, probiotics

Guaranteed analysis
Crude protein (min)9.0%
Crude fat (min)3.5%
Crude fiber (max)1.5%
Ash (max)2.3%
Moisture (max)70.0%
Wow Can Salmon recipe for dogs
Everyday300 g (10.6 oz) / 600 g (21.2 oz)

Salmon

Salmon with flaxseed, turmeric, chia and quinoa. A dog favorite, made with skin and coat in mind.

Key ingredients: Salmon, trout, chicken, carrot, spinach, beet, egg, quinoa, flaxseed, turmeric, probiotics

Guaranteed analysis
Crude protein (min)9.0%
Crude fat (min)3.5%
Crude fiber (max)1.5%
Ash (max)2.3%
Moisture (max)70.0%
Wow Can Beef recipe for dogs
Everyday300 g (10.6 oz) / 600 g (21.2 oz)

Beef

Ground beef with flaxseed, turmeric, chia and quinoa for steady everyday energy.

Key ingredients: Beef, pork liver, carrot, spinach, beet, egg, quinoa, flaxseed, fish oil, turmeric, probiotics

Guaranteed analysis
Crude protein (min)9.0%
Crude fat (min)3.5%
Crude fiber (max)1.5%
Ash (max)2.3%
Moisture (max)70.0%
How it works

Open, serve, done.

  1. Pick their recipesFor dogs or cats, everyday or special line.
  2. Store it in the pantryShelf-stable pouches. No freezer, no thawing.
  3. Open and serveRefrigerate what's left and use it within a few days.

Subscription and one-time orders are coming with our U.S. launch.

A dog enjoying a bowl of Wow Can
10,000,000+

meals served in Colombia.

Thousands of families already choose Wow Can. Here's what a few of them say.

“My border collie started on a raw diet and it didn't agree with her. We switched to Wow Can and she's done great. Plus, she loves it.”
Daniela & Orión
“It gives me peace of mind to know they're eating real, natural food. They love it, and I trust the recipes.”
Ana, Bruno & Lila
“Her coat changed: shinier and less dry. It feels really soft now.”
Miguel & Canela
“Napa only eats Wow Can Salmon and she's doing great. She's Wow Can's #1 fan.”
Natalia & Napa
“He has the energy to play again. We noticed it from the second day, especially in the mornings.”
Melisa & Perseo

Reviews from Wow Can customers in Colombia, translated from Spanish. Every pet is different.

FAQ

Questions? We've got answers.

How is Wow Can different from kibble?

Wow Can is a wet food made with real ingredients, cooked gently and sealed with no artificial flavors or colors. It has much more moisture than kibble and less intense processing.

If it doesn't need a freezer, how does it stay fresh?

Each recipe is sealed in its pouch and then cooked in it. That makes it shelf-stable, so it keeps in your pantry without artificial preservatives. After opening, refrigerate it.

Where is it made?

In our own kitchen in Bogotá, Colombia, which holds HACCP certification and Good Manufacturing Practices (GMP) certification from Colombia's agricultural authority (ICA).

Coming to the U.S.

Be the first to try Wow Can.

We're bringing our shelf-stable, gently cooked meals to the United States. Join the list for launch news. Retailers and distributors can reach our U.S. team here too.

We'll only email you about Wow Can's U.S. launch. Unsubscribe anytime.