It all started with Congo.
Today we're a brand built on purpose: helping every pet live a longer, better life.
A golden retriever and a home kitchen.
In 2013, Congo, a golden retriever, got his spark back on simple, natural home-cooked meals. What started as caring for one dog became a bigger mission: helping every pet live longer and better.
That mission became Wow Can, a pioneer of natural wet food in Colombia, with more than 12 years of experience.
Refined with vets and nutrition specialists.
We worked with veterinarians and animal nutrition specialists to refine our first recipes. The families feeding them told us what they saw: more active pets, better digestion, shinier coats and firmer stools.
Made in our own kitchen in Bogotá.
Our production facility and distribution center in Bogotá has more than 120 team members and makes over 150 tons of food for dogs and cats every month. We hold HACCP certification and Good Manufacturing Practices certification from Colombia's agricultural authority (ICA).
A growing team, a growing purpose.
Production, nutrition and research expertise under one roof.
Andrés Garcés PosadaGeneral Manager · Agronomist
Lucero CastañoDirector of Operations · Food Engineer
Andrés Felipe RodríguezScientific Director · Veterinarian & Animal ScientistA leading natural pet food brand in Colombia, now headed to the U.S.
Wow Can LLC is the U.S. company for Wow Can S.A.S., bringing our recipes to American dogs and cats.