Frequently asked questions
Questions about our food, switching over, or the U.S. launch? Start here. If you don't find your answer, send us a note.
About Wow Can
What is Wow Can?
Wow Can is a natural wet food brand for dogs and cats, made with real ingredients: real protein, vegetables and superfoods like flaxseed, chia, turmeric and quinoa.
Can Wow Can replace my dog's kibble?
Yes. Wow Can is designed to be fed as your dog's main meal, with protein, carbohydrates, vegetables, vitamins and minerals. The final U.S. label will include the nutritional adequacy statement for each recipe.
Why does protein matter?
Protein is one of the most important parts of a dog's diet, supporting muscle, energy and tissue repair. Every Wow Can recipe starts with real meat or fish, not “meat flavor.”
Where is it made, and what certifications do you have?
Wow Can is made in our own facility in Bogotá, Colombia, under strict controls. We hold HACCP certification and Good Manufacturing Practices (GMP) certification from Colombia's agricultural authority (ICA).
If there are no preservatives, how does it stay fresh?
Each dog recipe is sealed in its pouch and then cooked in it. That makes it shelf-stable without artificial preservatives. Once opened, refrigerate it.
Feeding & switching
How often should my dog eat Wow Can?
About the same as with kibble: puppies usually eat 3 times a day and adults 2 times a day.
How do I switch from kibble to Wow Can?
Go gradually over a week. Days 1–2: 25% Wow Can, 75% old food. Days 3–4: 50/50. Days 5–6: 75% Wow Can, 25% old food. Day 7: 100% Wow Can.
Is it normal for stools to change at first?
Yes. Some dogs have softer stools for the first few days while they adjust. This usually settles quickly. If it doesn't, check with your veterinarian.
Can I mix Wow Can with kibble?
Yes. Many people use it as a topper or to make the switch easier. Wow Can can also be fed on its own.
How much should I feed?
It depends on your pet's age, weight and activity level. Feeding guidelines will be printed on every U.S. pouch, and we'll add a portion calculator here at launch. Treat any guideline as a starting point and adjust to keep your pet at a healthy weight.
U.S. launch
When can I buy Wow Can in the U.S.?
We're preparing our U.S. launch now. Join the waitlist and we'll let you know as soon as orders open.
Will there be a subscription?
Yes. We plan to offer both subscriptions and one-time orders at launch.
I'm a retailer or distributor. How do I reach you?
Use the form below and choose “Retailer / buyer” or “Distributor.” Our U.S. team will get back to you.
Be the first to try Wow Can.
We're bringing our shelf-stable, gently cooked meals to the United States. Join the list for launch news. Retailers and distributors can reach our U.S. team here too.